Overview

A class action lawsuit has been filed against The Trade Desk, Inc. (“Trade Desk” or the “Company”) and certain of the Company’s current and former senior executive officers alleging violations of the federal securities laws.  The Company’s Class A common stock trades on the Nasdaq Global Select Market under the ticker symbol “TTD.”

The Trade Desk class action lawsuit was brought on behalf of all persons and entities who purchased or otherwise acquired Trade Desk Class A common stock between May 9, 2024, and February 12, 2025, both dates inclusive (the “Class Period”).

Trade Desk operates globally as a technology company, offering a self-service, cloud-based, ad-buying platform that allows marketers to plan, manage, optimize, and measure data-driven ad campaigns.  Leading up to the Class Period, Trade Desk launched Kokai on June 6, 2023, a generative artificial intelligence forecasting tool that enables users to more effectively deploy advertising spending.  In a press release announcing the Kokai launch, Trade Desk described Kokai as a co-pilot to the programmatic marketer that digests over 13 million advertising impressions every second, helping advertisers buy the right ad impressions, at the right price, to reach the target audience at the best time.

Immediately after the Kokai launch, Trade Desk began rolling out Kokai (“the Kokai Rollout”) as the Company began transitioning its clients to Kokai from the Company’s older ad-buying platform Solimar, among other things. Trade Desk touted the transition to investors as a seamless switch over to the new platform, one without disruption. Trade Desk further claimed to expect full adoption of Kokai over the course of 2024.

The Trade Desk class action lawsuit alleges that Defendants, throughout the Class Period, made false and/or misleading statements and/or to disclose material adverse facts about the Company’s business, operations, and prospects to make the statements made, in light of the circumstances under which they were made, not false and misleading.  Specifically, Defendants failed to disclose that: (1) Trade Desk was experiencing significant, ongoing, self-inflicted execution challenges rolling out Kokai, including transitioning clients to Kokai from the Company’s older platform Solimar; (2) such execution challenges meaningfully delayed the Kokai Rollout; (3) Trade Desk’s inability to effectively execute the Kokai Rollout negatively impacted the Company’s business and operations, particularly revenue growth; and (4) as a result of the above, Defendants’ positive statements about the Company’s business, operations, and prospects were materially false and misleading and/or lacked a reasonable basis at all relevant times.

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If you purchased or otherwise acquired Trade Desk Class A common stock between May 9, 2024, and February 12, 2025, both dates inclusive, and you wish to serve as lead plaintiff in this lawsuit, we encourage you to submit your information to DiCello Levitt LLP via the form on this page. 

You can also contact DiCello Levitt partner Brian O’Mara by calling (888) 287-9005 or at [email protected]. 

The deadline to apply to the Court to serve as lead plaintiff in the Trade Desk class action lawsuit is April 21, 2025.