Overview

A class action lawsuit has been filed against V.F. Corporation (“VFC” or the “Company”) and certain of the Company’s former senior executive officers alleging violations of the federal securities laws. The Company’s common stock traded on the New York Stock Exchange (the “NYSE”) under the symbol “VFC.”

The VFC class action lawsuit was brought on behalf of all persons and entities who purchased or otherwise acquired VFC securities between October 30, 2023, to May 20, 2025, both dates inclusive, (the “Class Period”).

VFC is an apparel, footwear, and accessory company that sells outdoor, active, and workwear products in the Americas, Europe, and Asia-Pacific. The company distributes its products both through its wholesale channel and its direct-to-consumer operations, including VFC-owned stores and e-commerce sites. VFC’s largest brands are Vans, The North Face, Timberland, and Dickies.

The lawsuit alleges that Defendants misled investors about the effectiveness of VFC’s turnaround plan, Reinvent, particularly as it related to efforts to revive the Vans brand. Throughout the class period, Defendants repeatedly expressed confidence in Vans’ recovery, pointing to initiatives such as a significant inventory reset in early 2024, the appointment of a new Vans president, and various new product launches and marketing strategies. These assurances highlighted what appeared to be sequential revenue growth and suggested that Vans was on track to return to positive growth.

At the same time, Defendants failed to disclose material adverse facts about the true state of the Vans turnaround. In reality, further significant reset actions were required, and these unacknowledged measures created major setbacks in Vans’ revenue trajectory. Despite making optimistic statements about Reinvent and the Vans brand specifically, Defendants concealed that these additional resets would materially undermine growth and delay recovery, leaving investors with a distorted view of the Company’s outlook.

The truth emerged on May 21, 2025, when VFC announced its fourth quarter and full-year fiscal 2025 results. The Company revealed that Vans’ revenue decline had worsened sharply, moving from an 8% loss the previous quarter to a 20% loss in the fourth quarter, with expectations of further decline in the following quarter. Management attributed these results largely to previously undisclosed “deliberate actions” aimed at eliminating unprofitable businesses and undertaking new reset measures. Even without those actions, Vans’ revenue still would have shown a high single-digit decline, indicating a broader slowdown beyond management’s narrative of deliberate restructuring.

Investors and analysts reacted swiftly. Following the announcement, the Company’s stock price dropped from $14.43 per share on May 20, 2025, to $12.15 per share on May 21, 2025—a decline of approximately 15.8% in just one day. This sharp fall reflected the market’s response to revelations that the Company’s earlier assurances about Vans’ recovery and Reinvent’s progress were materially misleading, causing class members to suffer significant losses.

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If you purchased or otherwise acquired VFC securities between October 30, 2023, to May 20, 2025, both dates inclusive, and you wish to serve as lead plaintiff in this lawsuit, we encourage you to submit your information to DiCello Levitt LLP via the form on this page. 

You can also contact DiCello Levitt partner Brian O’Mara by calling (888) 287-9005 or at investors@dicellolevitt.com. 

The deadline to apply to the Court to serve as lead plaintiff in the VFC class action lawsuit is November 12, 2025.