Overview

A class action lawsuit has been filed against Zeta Global Holdings Corp. (“ZETA” or the “Company”) (NYSE: ZETA) and certain of the Company’s former senior executive officers alleging violations of the federal securities laws.  The ZETA class action lawsuit is brought on behalf of all persons and entities who purchased or otherwise acquired Zeta securities between February 27, 2024, and November 13, 2024, both dates inclusive (the “Class Period”).  Investors have until January 21, 2025, to seek appointment as lead plaintiff in the ZETA class action lawsuit.

Zeta is a marketing technology company.  It operates a cloud-based platform for marketers to identify and target potential consumers across a wide range of digital channels.  The Company purports to offer one of the largest proprietary data sets in the United States composed of an amalgamation of private proprietary data, publicly available data, and data provided by a partner ecosystem.  As of December 31, 2023, the Company’s data set allegedly contains more than 240 million opted-in individuals in the United States and more than 535 million opted-in individuals globally with an average of more than 2,500 attributes per individual, which may be demographic, behavioral, psychographic, transactional, or indicative of preference.

The ZETA class action lawsuit alleges that Defendants, throughout the Class Period, made materially false and/or misleading statements, as well as failed to disclose material adverse facts about the Company’s business and operations.  Specifically, Defendants misrepresented and/or failed to disclose that: (1) Zeta used two-way contracts to artificially inflate financial results; (2) Zeta engaged in round trip transactions to artificially inflate financial results; (3) Zeta utilized predatory consent farms to collect user data; (4) these consent farms have driven almost the entirety of Zeta’s growth; and (5) as a result of the foregoing, Defendants’ positive statements about the Company’s business, operations, and prospects were materially misleading and/or lacked a reasonable basis.

As a result of Defendants’ wrongful acts and omissions, and the precipitous decline in the market value of the Company’s securities, Plaintiff and other Class members have suffered significant losses and damages.

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If you purchased or otherwise acquired securities between February 27, 2024, and November 13, 2024, both dates inclusive, and you wish to serve as lead plaintiff in this lawsuit, we encourage you to submit your information to DiCello Levitt LLP via the form on this page. 

You can also contact DiCello Levitt partner Brian O’Mara by calling (888) 287-9005 or at [email protected]. 

The deadline to apply to the Court to serve as a lead plaintiff in the ZETA class action lawsuit is January 21, 2025.