Overview

A class action lawsuit has been filed against ODDITY Tech Ltd. (“Oddity” or the “Company”) (NASDAQ : ODD) and certain of the Company’s senior executive officers alleging violations of the federal securities laws. The Oddity lawsuit is brought on behalf of all persons and entities who purchased or otherwise acquired Oddity securities between February 26, 2025, and February 24, 2026, inclusive (the “Class Period”). Investors have until May 11, 2026, to seek appointment as lead plaintiff of the Oddity class action lawsuit.

Oddity is a consumer technology company that builds digital-first brands for the beauty and wellness industries in the U.S. and internationally.

Oddity relies heavily on advertising partners to support its sales growth. As such, the Company’s revenue and customer acquisition costs are directly impacted by its advertising partners’ algorithms, which utilize user behavior, demographic, and interest-related data to facilitate the Company’s exposure to online advertising spaces via auctions (“ad auctions”) and, accordingly, online consumer traffic. The quality of a company’s ad auction generally correlates favorably with a company’s customer acquisition costs.

The Oddity class action alleges that Defendants made false and/or misleading statements and/or failed to disclose that: (i) due to an algorithm change by Oddity’s largest advertising partner, Oddity’s advertisements were being diverted to lower quality auctions at abnormally high costs; (ii) the foregoing significantly increased Oddity’s customer acquisition costs, thereby negatively impacting Oddity’s business and financial prospects; (iii) accordingly, Defendants overstated the overall strength, stability, and sustainability of Oddity’s digital operating model and/or market position; and (iv) as a result, Defendants’ public statements were materially false and misleading at all relevant times.

The truth was revealed on February 25, 2026, when Defendants revealed “we experienced a dislocation in our account with our largest advertising partner that we believe was driven by algorithm changes which diverted us to lower quality auctions at abnormally high costs,” which “result[ed] in significant increases in new user acquisition costs.” The Company also warned that it expected first-quarter 2026 revenue to decline approximately 30% year-over-year.

On this news, Oddity’s Class A ordinary share price fell $14.28 per share, or nearly 50%, to close at $14.74 per share on February 25, 2026.

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If you purchased or otherwise acquired Oddity securities between February 26, 2025, and February 24, 2026, and you wish to serve as lead plaintiff in this lawsuit, you are encouraged to submit your information to DiCello Levitt LLP via the form on this page. 

You can also contact DiCello Levitt attorneys Brian O’Mara and Hani Farah by calling (888) 287-9005 or at investors@dicellolevitt.com. The deadline to apply to the Court to serve as a lead plaintiff in the Oddity class action lawsuit is May 11, 2026.