GM OnStar Vehicle Tracking and Consumer Privacy

DiCello Levitt leads a major national case over unauthorized vehicle data collection and consumer privacy violations.

Callout image for GM and OnStar Vehicle Tracking case reads Consumers allege that GM and OnStar secretly harvested driving data—then shared it with data brokers and insurers, resulting in higher auto insurance rates.

In a growing legal battle over digital privacy and corporate surveillance, DiCello Levitt represents consumers whose driving data was secretly collected and shared without their consent. The case, now consolidated in federal court, targets General Motors, its OnStar division, and leading data brokers for their role in tracking and monetizing sensitive vehicle information.

What Happened?

Millions of drivers used GM vehicles with OnStar technology, unaware that their personal driving habits were being monitored and shared. According to the lawsuit, GM and OnStar collected detailed data—including acceleration, braking, speed, distance traveled, and vehicle identification numbers (VINs)—and provided that information to third-party data brokers like LexisNexis Risk Solutions and Verisk Analytics.

This allegedly unauthorized data exchange resulted in some consumers facing increased auto insurance premiums without knowing how or why their rates had gone up.

The Privacy Violations

The lawsuit accuses the defendants of violating consumer privacy laws by failing to obtain proper consent before collecting and sharing driving data. The plaintiffs also allege violations of consumer protection and wiretap laws. At its core, the litigation challenges the legality of turning drivers’ real-world behaviors into unregulated digital profiles sold to insurers.

Our Role in the Litigation

DiCello Levitt filed one of the first class actions in this litigation and now holds a court-appointed leadership role as OnStar Track Co-Lead Counsel in the multidistrict litigation.

This case is In re Consumer Vehicle Driving Data Tracking Collection. The DiCello Levitt team is led by Amy Keller and includes James Ulwick.

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