DiCello Levitt Represents the Commonwealth in Groundbreaking Antitrust and Consumer Protection Action
COVINGTON, KY – July 2, 2025 – The Commonwealth of Kentucky, through Attorney General Russell Coleman, has filed a landmark lawsuit against RealPage, Inc. and nine of the nation’s largest multifamily landlords, alleging a widespread conspiracy to inflate and fix rental housing prices across the state. National plaintiffs’ firm DiCello Levitt is serving as outside counsel to the Commonwealth in this significant legal action, filed in the United States District Court for the Eastern District of Kentucky.
The complaint alleges that RealPage—a Texas-based software company acquired by private equity firm Thoma Bravo—used its revenue management products, including YieldStar, LRO, and AI Revenue Management, to coordinate pricing among competing landlords. These tools allegedly aggregated and analyzed confidential leasing data to produce pricing recommendations that suppressed competition, eliminated bargaining power for renters, and artificially inflated rent across key Kentucky housing markets, including Louisville, Lexington, and the Greater Cincinnati region.
According to the complaint, major landlords such as Greystar, BH Management Services, First Communities, Highmark Residential, and others agreed to share sensitive, non-public leasing information with RealPage and relied on its algorithmic recommendations to set prices—resulting in a de facto price-fixing cartel that affected more than half a million Kentucky renters.
“RealPage replaces competition with coordination. It does so openly and directly, and renters in Kentucky are left paying the price,” the complaint states. “To RealPage, the ‘greater good’ is served by ensuring that otherwise competing landlords rob Americans of the fruits of competition—lower rental prices, better leasing terms, [and] more concessions.”
“RealPage manipulated the market with algorithmic collusion,” said DiCello Levitt Partner Adam Levitt, who is leading the litigation for the firm. “Our investigation shows that this was no passive exchange of information—this was a systemic effort to undermine competitive pricing and extract inflated rents from families across Kentucky.”
The suit brings claims under federal and state antitrust statutes, as well as the Kentucky Consumer Protection Act, and seeks injunctive relief, monetary damages, civil penalties, and restitution for the affected residents. Notably, nearly half of Kentucky renters are considered “cost-burdened,” paying more than 30% of their income in rent—a crisis exacerbated, the Commonwealth argues, by RealPage’s conduct.
“Out-of-state billionaires are taking advantage of Kentuckians, and they’re circumventing the free market to do it,” said Attorney General Russell Coleman. “We are protecting fundamental fairness for the Kentucky families who choose to make their homes in our Commonwealth and deserve every opportunity to reach for their potential. Predatory businesses will face serious consequences in Kentucky.”
The action is among the most aggressive state-led enforcement efforts to date targeting algorithm-driven price coordination in the rental housing market. DiCello Levitt is at the forefront of similar litigation nationally, representing public clients, consumers, and businesses harmed by anti-competitive practices in multiple sectors.
About DiCello Levitt
At DiCello Levitt, we’re dedicated to achieving justice for our clients through class action, public entity, environmental, mass tort, securities, financial services, antitrust, business-to-business, whistleblower, personal injury, and civil and human rights litigation. Our lawyers are highly respected for their ability to litigate and win cases—whether by trial, settlement, or otherwise—for people who have suffered harm, global corporations that have sustained significant economic losses, and public clients seeking to protect their citizens’ rights and interests. Every day, we put our reputations—and our capital—on the line for our clients.
DiCello Levitt has achieved top recognition as Plaintiffs Firm of the Year and Trial Innovation Firm of the Year by the National Law Journal, in addition to its top-tier Chambers and Benchmark ratings. For more information about the firm, including recent trial victories and case resolutions, please visit www.dicellolevitt.com.
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