DLC Partner Amy Keller Quoted in Exactis Data Breach Article

Jun 29, 2018

DLC partner Amy Keller was quoted in the article “Florida Class Action Claims Exactis Breach Affects 230 Million Americans” published in the Daily Business Review. The suit, filed in the U.S. District Court for the Middle District of Florida in Jacksonville, alleges a data breach occurred at the marketing data company Exactis LLC affecting 230 million Americans and 110 million businesses.

According to the article, the 10-person company compiles business and consumer data gathered through cookies and then sells the data to other businesses so that they can conduct targeted marketing and create consumer profiles. The complaint alleges theft of personal information, improper disclosure of personal information, untimely and inadequate notification of the data breach, and unauthorized charges on debit and credit card accounts.

The article quotes Ms. Keller as follows: “We are not necessarily looking to put the company out of business. But we want to make sure that they adopt best practices and they ensure that no data was actually exfiltrated or taken by hackers, and that they adopt certain policies to ensure that this kind of thing doesn’t happen again.” She goes on to say, “As we’ve seen, the government isn’t really getting involved in data security, so it really depends upon the private civil justice system to take up these causes and make sure data is protected through lawsuits, to figure out if the conduct was illegal or not and what kind of damages people should be entitled to because their data compromised.”

The complaint was filed by the law firms DiCello Levitt, Morgan & Morgan, and Robbins Geller Rudman & Dowd.

To read the article in its entirety, click here.

If you or someone you know may have been affected by the Exactis data breach, please contact us here.

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